Printed media may seem like a thing of the past with all of the technology that is available at our fingertips, but it is still an effective way to market your business. Companies may wonder, especially if they are just starting out, whether or not they should invest in catalog design or stick straight to the internet and social media. Here are some reasons why having brochures ready for potential customers still makes a big impact on your business.
Potential Client Base
Even though there are a lot of people who use the internet every few minutes a day, there are still individuals that didn’t grow up with technology in their back pockets. Your grandmother probably isn’t surfing the web to find a new hairdresser. There is an older generation who is still impacted by printed media and finds pleasure in reading about new companies in their area. Try not to take those potential customers for granted.
Easy Access
When you hand over a printed brochure you are putting your company’s brand right in the hands of your potential customer. Brochures can be very effective when it comes to getting your sales pitch out there at trade shows or other events. Potential clients will now have something to look at if they are sitting and waiting for the event to begin. You can even pass them onto family and friends.
Cost-Effective
Brochures are one of the most cost effective ways to get your brand out into the open. You can purchase them in bulk which will save you money in the long run. Marion Integrated Marketing can help you decide on the best type of printed media for your company and express the kind of impact that it can have on both your current and future customers.
