Cleaner, quieter, more power, you’ve seen the commercials and now want to see for yourself. Like most popular items today, news of a good thing travels fast. It used to be that you’d hear about something from a friend at work or school and it could peak your interest. Maybe a month or two later you’d hear another comment and in that time you’d seen a few of that car drive by or hear that song on the radio, but it took the average person that long to go and investigate for themselves. Today, we are inundated with sharing. Sharing has become compulsive on social media. Pictures or it didn’t happen is something people will say if you tell an incredible story now because it’s so easy to take a picture and share it. This need to share every moment, meal and purchase online is changing the way we make decisions.
A Cleaner Burning Diesel
The commercials said so, but the real difference maker is your best friend who just bought one. A TDI Diesel Golf, “four doors and it gets 43 mpg. I drove to Bend and back almost on one tank.” That’s the clincher. That’s what will get your head turning every time you see a new Golf. Of course, the ads help. Advertising is changing. Evolving is the better word because agencies are fighting to stay current and keep their heads above the rising tide of social media trends. The ads we see on television and encounter on billboards and online are all part of a bigger picture that usually connects with us when a friend tells us an incredible story.
Pictures Or It Didn’t Happen
My first car, the motorcycle I drove in college, the first car I bought entirely by myself and the most important to date, the car I bought when we had our first baby. Today, these moments aren’t just memories, they’re moments that can be shared with your family, friends and the world thanks to social media. So when you buy your TDI diesel Golf Sportswagen, all your friends can be part of the exciting new purchase. And maybe your purchase and your experience with your new car will be the incredible story that helps your friend or coworker perk up and take notice of VW’s new TDI Diesel wagons. And when they tell you they just bought one, you can say pictures or it didn’t happen.
For more information on Volkswagen’s TDI diesel, visit Hawk Volkswagen of Joliet at http://www.hawkvw.com.
