If you are a small business owner who is trying to get noticed in a sea of existing competitors it can be hard to find your niche and develop a client base. However Facebook and Twitter marketing can help you announce your arrival and separate yourself as a force to be reckoned with when it come to your unique value proposition.
Online Presence
Your website is no longer enough to build an online presence. You have to expand your reach and use social media to get you noticed. You can reach out to people on Facebook and Twitter to have them follow you and hopefully once you get some good, engaging posts going they will encourage others to do the same.
Create a Buzz
With so many people dependent on social media to provide them with a source of entertainment and information you can use your Facebook and Twitter marketing to create a buzz. Offer low budget contests, surveys or even an app that will intrigue people and make them share their love for your business with others. The better you are at keeping up interest, the more word will spread about what you have to offer.
Create Trust
By engaging your customers and making yourself available on social media you can start to build trust. It is not just about offers, contests and coupons to attract customers to your business. You also have to show them what you know, what you offer and what you are willing to do to keep their business.
The Art of Hashtags
Once you get the hang of things you can start using hashtags to draw new followers on Twitter. Hashtags, like keywords help people find your business. By using them effectively you will draw people to your Twitter page and hopefully encourage them to follow you. Just make sure they are relevant to your business.
Get Creative
Facebook and Twitter marketing can allow you to get creative and come up with ways to spread the word you are fun or knowledgeable. For example if you own a hair salon you could post a picture of your worst haircut with a funny post such as “Why I became a hairdresser” and then encourage people to post their worst hair days. This is the kind of thing that can go viral quickly with any luck.
Facebook and Twitter marketing can allow you to introduce yourself to the neighborhood and help customers find you.
If you are interested in learning more about Facebook and Twitter marketing, read the book – Sales 3dot0™ – The New Contact Sport. This book shows the reader about every aspect of social media marketing.
