Different Types of Online Marketing

by | Dec 8, 2014 | Business & Investment

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Web traffic is dependent entirely on online marketing because unless you attract the right people with the correct methods, web users will find it difficult to track down your site! Search engine rankings mean a lot in today’s day and age, what with so many competitor sites fighting for the top spot. While you could spend a lot of money trying to overshadow rivals in your industry, the better option is to keep content and services free with web-based marketing. The following types of online marketing match content and ads to the interests of web users, and allow you to manage browsing activities with ease.

Email Marketing

Many smartphone users around the world will get their emails sent directly to their device, so why not take advantage of this by connecting with them via email? If strengthening the relationship you have with customers is of great importance to you, this is a worthwhile method. By encouraging web visitors to subscribe to a daily or monthly newsletter detailing updates about products and services, you can improve customer loyalty and steadily build a brand.

Google AdSense

This is a type of online marketing that a lot of first-time website owners will dabble in. Despite the fact that Google’s algorithms are always on the change, Google AdSense advertising never fails to bring great results. Over the last decade it has grown at a rapid rate, and the simple marketing strategy works by featuring ads related to your site’s content. Fast and simple, it keeps uninterested web users at bay, and entices potential customers who actually have an interest in what you are selling or promoting.

Content Marketing

A lot of typing is required for content marketing but if you don’t maintain the skills or have enough time to craft content, outsource work to someone else! Through creating and sharing keyword-rich media, people will easily find your site when browsing the World Wide Web. A tried-and-tested way of acquiring customers, this technique focuses on communication with viewers, customers and readers, thus allowing you to generate awareness in a loyal way. Some popular forms and formats include PowerPoint presentations, white papers, podcasts, case studies and webinars. If blogging appeals to you, choose a reliable platform like WordPress.

If you want professional advice about the best types of online marketing for your business, collaborate with the team at SEO Geelong. The number to call if you want to discuss services is 1300 73 87 73.

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