If your company sells supplies to painting contractors or paint distributors, you may need to stock many types of brushes, rollers, and equipment. Although you might have some inexpensive products on hand, it is very important to offer your customers high quality paint brushes and rollers. Here are some reasons to invest in some of the best supplies.
Is There a Big Difference?
There are huge differences between cheap painting tools and the best. For example, some of the cheapest brushes may lose bristles while you are painting and they can create streaks in the paint. Cheaply made painting tools cannot hold up to the demands of today’s professional contractors. In fact, it is often a waste of time and money to buy cheap supplies.
A Reflection on Your Business
Everything you sell reflects your business reputation. Do you really want to be associated with cheap things? If not, you should consider high quality paint brushes and rollers for your inventory. When you sell quality-made products, your customers see you as a quality business.
Returned Merchandise
When a customer has to return painting tools, he must take time from his busy schedule. Returning an item means it is unsatisfactory and this affects your business reputation in a bad way. The return process costs you money, and you enjoy fewer returns when you invest in high quality paint brushes and supplies.
Repeat Business and Referrals
When a customer buys supplies from you, he returns for more supplies if the products are satisfactory. Selling the best materials can get you a lot of repeat business. When you have established a good reputation in your community, customers are more likely to recommend you to others. This is an excellent strategy for expanding your customer base and ensuring your future. In fact, you cannot afford to sell anything less than the best materials.
