Building a Quality Website: A Snapshot of the Process


If you have ever worked with a SEO company to build a business website and develop a web presence, you are probably somewhat familiar with the process. For those of you who may not be too familiar with what goes into quality web design, here is your chance to learn. Here is a quick snapshot of the process – from business goals and objectives, to quality assurance and live test runs.

Business Objectives

As a business owner, it is likely that you have tapped into the world of online marketing as a way of building brand awareness, increasing consumer traffic and driving sales. If you haven’t, there are SEO companies that can help. With regards to a web design in Gilroy, one of the very first steps in building a web presence is figuring out your business requirements. A local SEO company will sit down with you to figure out what you need, and whether or not their services can cater to your desires. They will help you to distinguish your long-term mission, goals and objectives; while brainstorming strategies that will help to ensure success.


Once your requirements are clear and concise, this is where the creativity begins. A SEO company will begin to formulate your online web tactics. Based on your needs and where you are looking to go as a business owner, they will develop a strategic plan that will help you move from point A to point B in the business industry.

Website Development

Often times, a company’s website is the first point of contact a consumer will have with a particular brand or business. This is why it is especially important for a company’s website to be well-designed; no one wants to stumble upon a website that is hard to digest. A poorly designed website it the quickest way to lose prospective clients. A SEO company, based on conversations with you, the business owner, will begin to develop the website according to your needs. They will work to ensure that the website is rich in content, but creative as well; so that consumers can find exactly what they are looking for in a quick, efficient and interesting manner.

Quality Assurance

Web design in Gilroy is rooted in quality assurance. Once a website has been developed and marketing tactics have been put in place, it is time to test it out. SEO companies will work with business owners to test out their sites – making sure that everything is in working order and is up to par with business owner ideals and ideations prior to posting the site publicly.

Go Live!

Once the website has been tested and all of the kinks have been ironed out, it is time to go live! This is the most exciting part of the entire process; to see weeks, if not months, of hard work put to the test. SEO companies work with business owners to ensure that their web presence is constantly updated and well maintained through both market research and reporting.

For more information on web design in Gilroy, contact Coastline Marketing Group, LLC.

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